McDonald’s Navigates Rocky Terrain McDonald’s Boycott, the ubiquitous purveyor of golden arches and Happy Meals, has encountered a turbulent patch. The fast-food behemoth recently missed its sales target for the first time in nearly four years, grappling with a confluence of challenges that paints a complex picture of its global landscape. McDonald’s Boycott A McDonald’s Boycott Storm in the Middle East : At the heart of the issue lies the simmering conflict in the Middle East. McDonald’s Israeli franchise offering free meals to the military sparked outrage and boycotts in Muslim-majority countries. This backlash significantly impacted sales in the region, representing 5% of the chain’s global footprint. CEO Chris Kempczinski attributes this to “misinformation,” but navigating the delicate geopolitical landscape remains a critical hurdle. Beyond the Boycotts: International Growth Stalls : While the Middle East boycott drew significant attention, McDonald’s international division as a